Apple Adds Free App of the Week and Editor’s Choice to Mac and iOS App Store

 In iPhone

Apple now has over 300,000 apps in the iOS App Store and over 100,000 in the Mac App Store. It’s almost impossible to fathom just how successful both App Stores have been and how much more potential it has, to become even a bigger part of our everyday lives.

Late last week, Apple introduced a new promotion in both the Mac App Store and the iOS App Store, called Free App of the Week as well as Editor’s Choice. The Free App of the Week is self explanatory based on the name and builds on Apple’s past app giveaways via retail outlets such as Starbucks which began to offer select apps and even iBooks every week via promotional codes.

This week’s Free App of the Week is the normally priced 99 cents, Cut The Rope: Experiments app which is currently posted on the front page of the iTunes App Store. Apple has also added Editor’s Choice, with certain apps gettting a separate distinction than others in the App Store and posted to the front page alongside the Free App of the Week. These apps are likely judged on their usability, development, and popularity.

For this past week, the chosen apps were Deus X Human Revolution and Cobook in the Mac App Store. The iOS App Store’s Editor’s Choice apps were Extreme Skater and as expected, Facebook Camera. Apple continues to build on its App Store for both iOS products and the Mac and gives developers all of the spotlight.

This latest promotional addition will give app developers a chance to showcase the hard work and effort that they put into developing credible and fun apps for Apple’s App Store.

{via: TUAW — Image Credit: Arstechnica}


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