Apple (NASDAQ:AAPL) is already the biggest retailer of premium PCs in the US, but where it has traditionally been behind other manufacturers is in the budget end of the market. And that is not surprising as very few Apple (AAPL) desktop products come in at $1000 or less. Because of this Apple’s market share when taken as an overall percentage is normally quite low.
Things are changing though, as preliminary figures for fourth quarter sales in the US for the end of 2010 show that Apple has grabbed 9.7% of the US market. Up 24% on their own figures for the quarter before.
Apple are still in last place when compared to all the other major PC manufacturers, despite being the most profitable computer business in the world. But that 5th placing in the standings is less than 1% behind Toshiba (in 4th place) and less than 2% behind Acer (in 3rd place). And a huge chunk of other retailers make up the rest of the market behind Apple.
Dell and HP hold 22% and 29% respectively currently, but thanks to the iPad analysts see the overall “halo” effect of Apple’s growing mind and market share rising even further in 2011, and perhaps catching the largest retailers in the US inside the next 12 months.
What do you think? Apple to top the charts in 2011? Or simply take a solid 3rd? Have your say in the comments…