According to the latest Nielsen report, Android and iPhone make up majority of the U.S smartphone market. Both Android phones and iPhone did not exist or were not popular about 5 years ago, and were introduced into a Nokia and Blackberry dominated market. Since then Google and Apple have become fierce competitors and the data proves that they are in fact, at the top of the smartphone market. According to the report, Android’s increase in market share was a whopping 53% from January to October, up from a solid 42%. Apple’s iOS, although trailing behind Android also experienced an increase, from 21% to 29%.
With Android and Apple leading the pack, Blackberry’s RIM has been seeing a steady decline in shares, holding on to only 11.6 percent of the smartphone market, which is substantially less than both Android and Apple. Other smartphone companies, such as Motorola once held over 36% of the smartphone market but have since dropped to below 1%, as of March 2009. This is due in large part to Apple’s massive success with the iPhone’s adoption, selling more of the device each quarter and the widespread adoption of Android OS in a number of smartphones, including Motorola’s Droid line.
Nielsen’s report also mentioned new smartphone purchases, where 48 percent of users surveyed in February said they purchased an Android phone and 43% said they purchased an iPhone. These are staggering numbers, especially since both of these companies have not faltered with their takeover of the U.S smartphone market and have increased their annual revenue with each passing year.