Early Wednesday, Amazon released an iPad app for its Instant Video service, Amazon Prime Instant Video. The service allows subscribers to rent and buy movies and television shows for offline viewing and competes with other major streaming giants such as Netflix. Amazon’s streaming also gives users the option to stream Prime Instant Video titles when connected to the internet.
Currently, other services such as Netflix only allow users to stream on the internet and do not provide an offline option. Now, these services will be available on the iPad, allowing Amazon to not only keep many of the customers they have but lure in new customers with the offerings on Apple’s popular tablet. With content on Amazon’s Prime Instant Video now available on iPad, users can stop streaming on one device, and resume on numerous others such as TV’s, a Mac or PC, and Amazon’s own Kindle Fire.
With Amazon Instant Video, you can:
- Stream thousands of titles available from Prime Instant Video at no additional cost with a Prime membership, or watch over 120,000 videos available from the Amazon Instant Video store
- Download purchased and rented videos from Your Video Library
- Shop over 120,000 videos available from the Amazon Instant Video store by visiting Amazon
- Add videos to your Watchlist from a PC, Mac, or Kindle Fire for later viewing on your iPad
- Subscribe to a TV Season Pass by visiting Amazon and episodes will automatically be available on your iPad the day after they air
- Start watching on your iPad, and resume watching right where you left off on a Kindle Fire, PS3, PC, Mac, or hundreds of models of connected TVs and Blu-ray players with Amazon Whispersync.
With this new service, it seems that Amazon is trying to get a leg up on Netflix and build a similar service but is using its Kindle Fire device to grab market share. Amazon Prime is available for $79 a year and also offers its customers free two day shipping and discounted overnight shipping.
Overall, this comes out to be a much cheaper and more convenient option when considering Netflix’s $7 a month charge which adds up to be more money and does not offer discounts on other products.