Adobe Launches “We Love Apple” Ad Campaign

 In News, Technology

adobe apple ad campaign

Adobe is dropping some serious cash for a web campaign running on a number of high profile tech sites. With the adverts it seems to be escalating the spat between itself and Apple over Flash.

The campaign appears in a white rectangle with a crisp “We heart Apple” message, and the Adobe logo at the bottom. It then flips to the following message:

What we don’t love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web.

Clicking on the ad takes you to a set of statements by Adobe’s founders.

This is clearly a response to Steve Jobs’ open letter on Flash, which we reported on a little while ago. The campaign also seems to be timed deliberately to come just after Adobe demoed a working version of Flash on an Android handset (albeit pre-release). Perhaps something that they feel now gives them some credibility, finally.

The Adobe founders attempt to address some of the points raised by Steve Jobs, and others, about Flash and Adobe’s motives. Adobe, somewhat clumsily, try to portray themselves as about openness and as being solely focussed on their customers creative freedoms.

As ars technica summarise, if Adobe is spending this kind of money on a web campaign, rather than simply publishing an Open Letter on their website they are obviously feeling threatened. I would add that perhaps Adobe are trying to get someone’s attention!

This is maybe an attempt to ratchet up the pressure for a possible antitrust investigation into Apple over the controversial clause 3.3.1 from Apple’s iPhone Developer Agreement, which effectively bans Flash from iPhone, iPad and the iPod Touch.

What do you think of Adobe’s campaign? Do you feel sympathy for them, or find it disingenuous? Let us know in the comments.



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Showing 2 comments
  • Marc Schärer

    they take years to get their tech finally to the platform and now they are playing this kind of game … not sure if this speaks for credibility. Being slow at getting anything out for the iphone, even slower at fixing osx flash player problems and backstabbing against the owner of both platforms isn't exactly getting them forward. Only backward.

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