Apple’s head of iOS product marketing Greg Joswiak came on stage during Wednesday’s iPhone 5 media event in San Francisco to announce the new 7th generation iPod nano. Apple has experimented with the iPod nano various times over the past few years. The company has tried different form factors and features for the nano lineup, from nano with video and then slimmer longer nano and then multitouch nano which many used as a wrist watch.
The new iPod nano sports a much larger screen than its predecessor, has the new Lightning connector and separate hard volume buttons on the left side. The new design looks very similar to Apple’s iPod touch, with a home button included on the bottom, and a home screen to launch apps from.
In the latest generation, Apple has brought back widescreen video playback and retained features such as the FM tuner with live pause, pedometer built-in, and integrated with Nike+. The iPod nano has not changed much feature wise but has gotten a larger, more integrated design with Apple’s product lineup. The new 7th generation nano, will have over 30 hours of music playback due its larger battery and will be starting at $149 for a 16GB device. It will be shipping in October.